OUR METHODOLOGY
Round Lake has curated a team of industry experts to analyze market need and uncover the best new construction and acquisition opportunities. Once a community is purchased or built, Round Lake’s Vineyard Park Senior Living does what it does best - successfully markets and manages communities with its proprietary operational systems. Round Lake focuses on seven key areas when analyzing potential properties:
MARKET
Employing a cadre of market analysts, Round Lake analyzes the overall marketplace for demand and competitor footprint. Once a market need is found, it employs site-specific analysis to find the very best properties.
BUILDINGS
Existing communities must meet structural benchmarks and architectural standards to be considered for purchase. Round Lake's experienced inspectors ensure that the structural integrity and capital improvement needs of any community we buy are well known.
DESIGN
Each new project advances the field of senior living design. Our communities are beautiful, functional, and efficiently built and operated.
FINANCIAL
Residents need to know that where they choose to live today will still be here tomorrow. Round Lake’s team analyzes the financial structure of each community before buying or building and monitors financial performance using a template of metrics developed over decades of managing communities. Residents take comfort knowing their home is safe, and investors enjoy solid returns.
MARKETING
Round Lake, through Vineyard Park, employs its own exclusive marketing organization. Our care professionals study the market so that potential residents will receive excellent advice and direction about their Senior Living options. For investors, this means that new additions to Round Lake's portfolio are already leveraging a deep network of marketing connections.
MANAGEMENT
Our focus on delivering excellent care efficiently is unparalleled in the industry. With almost three decades of experience and data, it understands how to operate all types of communities. As information systems and social networking continue to advance, Vineyard Park has implemented new technology in Round Lake’s communities. New projects and acquisitions receive an immediate and warm reception in the marketplace because of our reach and reputation. Residents choose our communities because of our balanced portfolio of options, our reputation for excellent care, and our value.
LEGAL
Round Lake has built a solid legal team encompassing all facets of its business, including contract law, permitting and licensing, and operational requirements of State and local agencies. Whether normal course of business or surprises, Round Lake is ready.