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OUR METHODOLOGY
Over the years, Round Lake has created a team of industry experts to analyze areas of need and specific properties to uncover the best new construction and purchasing opportunities. This team includes longtime professional relationships in seven key areas: Market Analysis, Marketing, Physical Facility Evaluation, Architectural Evaluation, Management Evaluation, Financial Evaluation, and Legal Evaluation. Once a facility is purchased or built, Round Lake’s CarePartners Management Group does what it does best - successfully markets and manages the communities with its proprietary operational systems.
MARKET
Employing a cadre of market analysts, Round Lake systematically analyzes the overall marketplace for demand and competitor footprint. Once a market need is found, it employs site-specific analysis to find the very best properties in the very best markets.
BUILDINGS
To be purchased, a community must meet structural benchmarks and architectural standards. Round Lake's inspectors are well-experienced, ensuring that the structural integrity and capital improvement needs of any community we buy are well known.
MARKETING
The booming growth of Senior Living demand requires a better plan for marketing to potential residents. Round Lake, through CarePartners, employs its own exclusive marketing organization. Our care professionals study the market, our capabilities, and the proficiencies of our competitors so that potential residents will receive excellent advice and direction about the Senior Living options. As Round Lake's portfolio includes a large range of care services, we expect to keep our communities full by meeting the needs of many Seniors. For investors, it means new additions to Round Lake's portfolio are already leveraging a deep network of marketing connections.
DESIGN
With 20+ years of experience in the design of assisted living and memory care communities, Round Lake’s two brands, Vineyard Park and The Cottages, are cutting-edge in design and functionality. Each new project advances the field of senior living design. Our communities are beautiful, functional, and efficiently built and operated, allowing our staff to provide excellent care for our residents and deliver great returns for our investors.
FINANCIAL
Round Lake believes a sound community must be financially healthy as well. Residents need to know that where they choose to live today will still be here tomorrow. Round Lake’s team analyzes the financial structure of each community before buying or building, and monitors financial performance using a template of metrics Round Lake has developed over its years of managing communities. Residents take comfort knowing their home is safe, and investors enjoy solid returns.
MANAGEMENT
CarePartners' focus on delivering excellent care efficiently is unparalleled in the industry. With almost three decades of experience and data, it understands how to operate all types of communities. As information systems and social networking continue to advance, CarePartners has implemented new technology in Round Lake’s communities. New projects and acquisitions receive an immediate and warm reception in the marketplace because of our reach and reputation. Round Lake believes the resident will choose one of our communities because of our balanced portfolio of options, our reputation for excellent care, and our value.
LEGAL
Round Lake has built a solid legal team covering all facets of its business, from contract law to permitting and licensing interactions, and operational requirements of State and local agencies. Whether normal course of business or surprises, Round Lake is ready.